Summary
Strategically led a cross-functional team, reporting directly to the COO, to drive global monetization initiatives and significantly enhance user value within a high-tech metaverse environment.
Highlights
Spearheaded mobile revenue growth by 83.5% YoY through company-wide implementation of subscription tiering and mobile availability.
Achieved a 27% increase in subscribers within 7 weeks post-launch by aligning cross-functional teams to deliver community contests and in-app events.
Boosted overall engagement and views by 11X via community contests and enhanced AI content moderation, increasing 18+ community joins by 7.7% in 3 weeks.
Crafted and implemented world-class go-to-market (GTM) strategies for subscription expansion, securing 81% awareness within 7 weeks post-launch.
Supported product launches for blockchain technologies and metaverse connections, achieving an average 4.6% CTR for campaigns reaching over 3 million messages.
Generated $6.5 million in revenue from mobile promotions over 6 months by developing and executing a strategic promotional calendar.
Drove monetization product roadmap by writing research-based product briefs, presenting an average of 8 briefs quarterly to executive leadership.