Jenny Kay Pollock

Lead Subscription Monetization & Growth Strategist

Redwood City, US.

About

A strategic leader in monetization and growth, Jenny Kay Pollock leads high-performing teams to drive significant revenue and user value for high-tech companies. With a proven track record of increasing mobile revenue by 83.5% YoY and securing over $6.5M from mobile promotions, she excels at crafting and executing global go-to-market strategies and optimizing subscription models to achieve substantial business outcomes.

Work

Together Labs (formerly IMVU)

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Lead Subscription Monetization Program Manager

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Summary

Strategically led a cross-functional team, reporting directly to the COO, to drive global monetization initiatives and significantly enhance user value within a high-tech metaverse environment.

Highlights

Spearheaded mobile revenue growth by 83.5% YoY through company-wide implementation of subscription tiering and mobile availability.

Achieved a 27% increase in subscribers within 7 weeks post-launch by aligning cross-functional teams to deliver community contests and in-app events.

Boosted overall engagement and views by 11X via community contests and enhanced AI content moderation, increasing 18+ community joins by 7.7% in 3 weeks.

Crafted and implemented world-class go-to-market (GTM) strategies for subscription expansion, securing 81% awareness within 7 weeks post-launch.

Supported product launches for blockchain technologies and metaverse connections, achieving an average 4.6% CTR for campaigns reaching over 3 million messages.

Generated $6.5 million in revenue from mobile promotions over 6 months by developing and executing a strategic promotional calendar.

Drove monetization product roadmap by writing research-based product briefs, presenting an average of 8 briefs quarterly to executive leadership.

QuanticMind

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Account Director

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Summary

Groomed for leadership, managed strategic initiatives and key client relationships, significantly improving operational accuracy and financial performance for a predictive advertising platform.

Highlights

Increased accuracy of tracked hours for 14 members of the CRO team by 22% by overseeing vendor selection and implementation of time tracking and resource planning software.

Project managed a 45-day integration process, reducing the timeline by 19% through implementing a new process for the team.

Managed $1.4 million in annual recurring revenue (ARR) by owning customer relationships from onboarding through renewal.

Enabled data-driven staffing decisions for leadership by overseeing vendor selection and implementation of time tracking and resource planning software.

QuanticMind

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Customer Success and Production Manager

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Summary

Directed customer onboarding and retention programs, leveraging data-driven insights and machine learning partnerships to drive significant revenue growth and engagement.

Highlights

Increased customer retention by 34% by onboarding new customers with comprehensive online and onsite certification training for the QuanticMind platform.

Partnered with Data and Machine Learning Teams to deliver weekly business reviews, A/B tests on search ad strategy, and ad hoc algorithm adjustments.

Achieved an average of 28% revenue increase for customers through strategic optimization of advertising campaigns.

Created and executed a monthly customer newsletter, securing a 41% open rate and 0 unsubscribes over 6 months.

Meta Company

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Senior Customer Success Engineer

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Summary

Led critical customer success initiatives for an augmented reality hardware and software company, driving substantial revenue generation and operational efficiency improvements.

Highlights

Generated $390K in revenue within 6 months through successful purchase order programs and refurbished unit sales initiatives.

Directed a 5-member team to achieve a 48-hour first response goal for tickets, resulting in an 80% reduction in ticket backlog within 5 weeks.

Project managed international shipping logistics and weekly revenue metrics for the CRO team.

Ran a targeted email campaign to drive engagement from the pre-order community, generating $860K in sales within 2 months.

Blippar

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Customer Success – Community Manager

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Summary

Managed key client accounts and community engagement for an AR building platform, significantly improving retention and fostering user-generated content growth.

Highlights

Built an account management plan for top 50 clients with $650K in annual recurring revenue, reducing churn and generating an additional $52K in sales within 4 months.

Improved the onboarding and support experience for the AR building platform, increasing repeat use by 80%.

Grew user-generated content by 65% by running twice-weekly webinars and managing the knowledge base for content creation.

Trepoint

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Account Manager

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Summary

Developed and executed comprehensive annual strategic marketing plans, driving significant sales and enhancing social media community engagement for national brands.

Highlights

Developed an annual strategic marketing plan with a $4M budget, leading to an additional $8M in marketing strategy sales for clients.

Managed social media communities for two national brands, encompassing 548K members.

Increased likes and comments by 23% quarter-over-quarter across managed social media communities.

RJ Reynolds

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Territory Manager II

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Summary

Managed and expanded a sales territory, consistently exceeding targets by acquiring new accounts and leading the division in sales performance.

Highlights

Grew a sales territory from 200 to 250 SMB accounts, driving $20.4M in total sales.

Signed 50 new accounts within one year, generating over $4M in additional sales.

Led the division in the placement of the most vouchers, generating $78K in extra sales for the division and $11K individually.

Volunteer

Group Mentor

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AnitaB.Org

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Mentored global women technologists, providing guidance and support for career development and professional growth.

Mentor

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Out of Office Hours

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Mentored inbound tech professionals, offering career guidance and industry insights to support their professional journeys.

National Program Team

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Tri-Sigma

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Contributed to national program initiatives, including coordinating speaking engagements and planning conferences.

Education

Ball State University

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M.A. Degree Public Relations Grade:

Minnesota State University, Mankato

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B.S. Degree Mass Communications Grade:

Skills

Monetization & Growth

Subscription Management, Revenue Generation, Go-to-Market Strategy, Business Development, User Acquisition, Customer Retention, Churn Reduction, Market Expansion.

Product & Program Management

Product Roadmapping, Product Briefs, Program Leadership, Cross-functional Team Leadership, Strategic Planning, Project Management, Process Improvement, Agile Methodologies.

Marketing & Community

Digital Marketing, Content Strategy, Social Media Management, Community Engagement, Brand Awareness, Campaign Management, Promotional Calendar Development, A/B Testing.

Customer Success & Account Management

Client Relationship Management, Customer Onboarding, Technical Support, Account Growth, Customer Advocacy, Business Reviews, Stakeholder Management.

Data & Analytics

Data-Driven Decision Making, Performance Metrics, KPI Tracking, Reporting, Market Research, Data Analysis, Resource Planning.

Technology & Tools

AI Content Moderation, Blockchain Technologies, Metaverse, Augmented Reality (AR) Platforms, Time Tracking Software, Resource Planning Software.

Leadership & Communication

Executive Presentations, Team Leadership, Mentoring, Cross-functional Communication, Negotiation, Public Speaking.